In no time in history was it more important to market yourself or your business. Competition is all around us and if you are not seen – you don’t exist. A successful business is one that the people know about and can trust.
You can have the most beautiful website, the most impressive flyers and offices that reflects professionalism, quality and style but if nobody knows about you they won’t be able to make use of your service. Getting all these things are essential but wont bring in the business you need. You need to be visible in order to do business.
Every successful business do need a marketing plan. A plan that will guide them on their road to success. A marketing plan is like having a road map – you have a choice of taking the scenic route or the most economic, fastest route to get to your destination. Both will get you there, but only one will get you there fast whilst saving you money.
We always aim for the fastest, most economic way to ensure continuous growth and success.
Marketing is not easy to be honest. It is a tedious process of trial and error in finding the best way to showcase a product or service. Sometimes you need to reflect on what was done in the past and then determine why it didn’t work. These experience are value keypoints to work from as not to make the same mistakes twice.
No two businesses are the same. What may work for one might not work for the other. That being said is the statement also true that you can always revert back to the basics and work from there upwards. A business like a local handyman services can successfully advertise on Facebook and succeed in acquiring enough business to be kept busy but a company that sells socks will not succeed if they only advertise on Facebook. They need a bigger market. They need their products advertised on a global platform.
We cater for the Big and the Small business. We tailor-make your approach in order for you to market effectively.
Do you have a Marketing plan or strategy
Whether you have one or not doesn’t matter. The question is if it works, because sometimes you just need a new set of eyes to re-evaluate what is already there…
Change of direction
Sometimes it is just a bit of redirection that is needed. Maybe guidance on how to change the approach and the target market.
Take Coca Cola for example. Coca Cola is the leading manufacturer of soft drinks in the world today, being consumed by billions on a daily basis, but it wasn’t always like that…
The first servings of Coca Cola were sold for 5 cents per glass. During the first year, sales averaged a modest nine servings per day. Today, daily servings of Coca Cola are estimated at 1.9 billion globally.
They started out in 1885 as being known as “French Wine Coca nerve tonic”. Coke was originally marketed as a cure to many ailments including low sexual libido. He called the drink a “Brain Tonic” and “temperance drink” saying it cured headaches, anxiety, depression, indigestion, and addiction.
Only after altering their approach and changing their market were they able to successfully grow their business.
Listerine is another example of a good marketing strategy where there is no market fo a product. Halitosis (bad breath) was not necessary considered a problem until Listerine made it one.
Listerine was invented in the nineteenth century as a surgical antiseptic. Soon afterwards it was sold unsuccessfully as a floor cleaner and a cure for everything from chapped hands to gonorrhea. In the 1920’s however, the makers of Listerine hit pay dirt when they pitched it as a remedy for bad breath.
Diamonds are forever
Did you know that Debeers mining company started with the illusion that you have to give a diamond to show your love to your partner. It all started in about the 1930’s when an aggressive advertising campaign was launched in London by Ernest Oppenheimer.
Hollywood actresses began to wear diamonds in all the hit films, and direct advertising portrayed the message that diamonds equated love. This lead to the perception that the larger (and more expensive) the diamond, the greater the love the person giving it felt. They built on this with a 1947 advertising campaign with the tagline ‘diamonds are forever’, encouraging young men to give diamonds when they propose marriage. The campaign was so successful that the tagline became the company’s official motto, and the tradition of the diamond engagement ring was born.
Advertising is everything if you want to grow your business
We’ll delve into your business and marketplace to create a comprehensive road map for successful brand elevation. Contact us today to start marketing and branding your business.